After the Stone Age, Bronze Age, Iron Age, Middle Ages, and Modern Age, we have entered a rapid age of communication since the 2000s. Moreover, with the increasing communication channels supported by information, a complete bombardment environment has emerged for people. Today, our brains cannot absorb all the daily communication and information presented to us and reflexively try to dissect the data. It is precisely at this point that communicators have to use many techniques to ensure that the message is correctly captured by the target audience.
Twenty years ago, when we thought of a communication plan, tools like slogans, advertisements, and press releases came to mind. Today, many detailed areas have started to emerge within the scope. Graphic designers, animators, social media experts, photographers, public relations, advertising agencies, campaign experts, communication strategies, etc., the list is expanding and becoming increasingly complex. Service providers, rightfully, focus intensively on their working areas according to their areas of expertise. However, obtaining communication support for an organization has become equally complex and confusing. The tasks that were once carried out with an agency or communicator employment now require a coordinator to coordinate the above-mentioned areas, leading to indirectly increasing costs. In the competitive environment, the need for effective communication in terms of marketing and politics forces organizations and experts to do their best, leading people to face a complete communication bombardment.
It is impossible to keep up with all the communication presented to us today, and we must be selective according to our interests. Life is faster, time is less, and even though concentration is dispersed to different areas, the only way out for humans is to focus on their priorities. Successful communicators will be those who can present these messages to organizations in the simplest, cheapest, and most suitable way without causing confusion.
Dr. Bilinç Dolmacı
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