Humans are born with the instinct to create something using their creativity. From this perspective, individuals are motivated by this thought in every aspect of life. This instinct is so powerful that it drives individuals to accomplish things deemed impossible. In the economic sphere, entrepreneurship strengthens the private sector, enhances quality, fosters innovation, promotes free enterprise, creates added value, provides employment, and reduces the burden on the state. Therefore, entrepreneurship is a literature topic that has always been popular in every era and is supported.
Entrepreneurial individuals generally have an entrepreneurial spirit genetically from birth. Entrepreneurship later in life may emerge more due to specific experiences and accumulated resources. An entrepreneurial person is dynamic, social, able to perceive opportunities, practical, willing to take risks, active, unafraid of challenging tasks, and moves quickly. The main idea is to turn innovative ideas into commercial purposes for profit.
Feelings, observations, research, and examples lead to the formation of an idea. A lightbulb goes off in the mind. However, the critical point is turning the idea into a business concept, and this is where most mistakes are made. An innovative idea should be a business that people can accept, taking into account their needs, and a specific business model should be developed. It should also provide differentiation beyond knowledge, skills, and abilities. If the business model is deemed sufficient, market research techniques should be used, uncovering unseen details and factors. After this stage, planning should be done with a proper business plan. This plan should be a roadmap covering Market Research, Industry Knowledge, Positioning, SWOT, Business Structure, Business Management, Marketing Plan, Financial Plan, Legal Situation, and Risks.
The reason many ventures fail is often due to the improper execution of the above-mentioned stages. Remember, entrepreneurship requires an idea, but embarking on an endeavor without a business idea, model, and plan is akin to throwing a stone into a blind well, relying on the "it might work" approach. In rare cases, it might work with luck, but generally, it is not sufficient.
Be an entrepreneur, but incorporate a planned, systematic, and scientific approach into your enthusiasm so that your business becomes a successful reality. This will increase your motivation, and happiness will come with success. Thus, you can genuinely experience the joy of your creativity and productivity.
Dr. Bilinç Dolmacı
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