A person desires to feel trust in politics, their manager, the product they purchase, and the brand they choose. The sense of trust surpasses commercial concerns and circumstances. No product or service that fails to inspire trust can succeed in creating loyal customers. The essence of effective marketing lies in building not only brand perception but also a sense of trust in potential customers.
A customer may be sensitive to price flexibility and also consider quality factors. However, the combination of these elements ultimately aims to create a sense of trust. As the level of trust in an institution, its staff, its product, and its brand features increases, so does the number of loyal customers. An employee who trusts their manager becomes more motivated and diligent, feeling that their efforts serve a purpose.
A person who trusts their spouse leads a more peaceful life, while children who trust their family grow up with greater awareness. Nations that trust their leaders are more productive. Trust is so crucial that once it is lost, it becomes like a broken vase—difficult to repair. Instead of losing trust, be transparent, say "no" when necessary, share openly, and provide honest explanations. People value their trust in you more than whether a task is completed or not.
The strength of the ancient Roman armies stemmed from their ability to establish trust among people. The feeling of trust is a universal human need rooted in natural needs, and no commercial or self-interest considerations can override it.
A lack of trust leads to indecision, doubt, conflict, and disconnection in relationships. To build trust, be honest, act consistently, show empathy, keep your promises, and accept and take responsibility for mistakes. Remember, trust is a phenomenon that grows over time and requires effort and attention. People are more open, sincere, and cooperative with those they trust.
As I always say, trust and understanding come before work!
Dr. Bilinç Dolmacı
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